How Stateside Achieved $2.5M in Sales with a 4.35X ROAS Using an Omni-Channel Strategy

During the high-stakes Black Friday/Cyber Monday (BFCM) period, Stateside, a premium fashion and apparel brand, partnered with us to scale their paid advertising efforts and maximize revenue. The campaign aimed to achieve significant sales growth and ROAS through a tailored omni-channel marketing approach. In just five days, the brand achieved $2.5M in sales, a 4.35X ROAS, and a 75% increase in new customers.

Key Highlights:

• Stateside, a premium fashion and apparel brand, partnered with us during BFCM to enhance paid advertising.

• The primary goal was to drive significant revenue growth and optimize ROAS.

• The campaign resulted in $2.5M in sales, a 4.35X ROAS, and a 75% increase in new customers.

Brand Story

Stateside is a premium fashion and apparel brand known for its sustainable, high-quality basics. Catering to Millennial and Gen Z women, Stateside focuses on providing stylish yet eco-friendly wardrobe staples. Before BFCM, the brand experienced steady sales but sought to break previous records during the holiday season by leveraging our expertise in omni-channel marketing.

Key Points:

• Stateside specializes in premium, sustainable basics for Millennial and Gen Z women.

• Known for its focus on quality and eco-friendliness, it resonates with fashion-forward, conscious consumers.

• The brand wanted to surpass its typical sales trends during BFCM with a strategic marketing approach.

Setting the Stage for What’s Next

Despite being a recognized name in the premium fashion space, Stateside faced fierce competition during the BFCM period. The brand needed to scale its advertising quickly, ensuring its message cut through the noise to reach both loyal customers and new audiences. Previous campaigns had not fully leveraged the potential of omni-channel strategies, leading to untapped opportunities in key platforms like TikTok and Google.

Key Challenges:

• Fierce competition during the high-demand BFCM season.

• The need to scale advertising quickly to capture holiday traffic.

• Previous underperformance in leveraging omni-channel strategies for maximum impact.

Our Approach: A Full Funnel Revenue-Driven Omni-Channel Strategy

We deployed a full-funnel strategy designed to target customers at all levels of the funnel as like TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) with tailored messaging and creative content. This ensured that we effectively moved customers from awareness to purchase, maximizing revenue and ROAS.

1. TikTok Ads

Role: Awareness and Mid-Funnel Engagement
Strategy: On TikTok, we leveraged direct response creative including try-ons, styling guides, and customer testimonials to build brand awareness and highlight Stateside’s commitment to sustainability and quality. Using Spark and In-Feed Ads, we ensured the content felt native and authentic, resonating deeply with TikTok’s audience of Millennial and Gen Z women.

Outcomes:

• Total ad spend: $196,541

• Revenue generated: $630,929.17

• Total conversions: 12,674

• Average cost per conversion: $15.52

• Increased brand visibility and engagement.

• Improved overall engagement rates by 27% compared to previous campaigns.

• Laid a strong foundation for retargeting efforts in subsequent stages, leading to increased customer retention and long-term growth.

2. Meta Ads (Instagram & Facebook)

Role: Mid-to-Lower Funnel (Retargeting and Lookalike Audiences)
Strategy: On Meta platforms, we focused on Dynamic Product Ads (DPA) and storytelling-driven creatives that emphasized Stateside’s premium quality and sustainable practices. By targeting users who had previously engaged with the brand, as well as lookalike audiences, we drove high-intent traffic.

Placements: Instagram Stories, Facebook Feeds, and Reels.

Outcomes:

• Total ad spend: $263,944.07

• Total revenue: $1,119,070.83

• Return on Ad Spend (ROAS): 4.24

• High engagement rates across placements.

• Increased conversions by leveraging retargeted and lookalike audiences, driving significant revenue growth while maintaining efficient ad spend.

3. Google Ads

Role: Capture High-Intent Search and Shopping Traffic
Strategy: To capitalize on high-converting search traffic during BFCM, we implemented a robust Google Ads strategy:

• Performance Max (PMax): Targeted high-intent users across Google’s ecosystem, automating top-performing ads and placements.

• Shopping Ads: Displayed visually rich ads showcasing Stateside’s premium apparel directly in search results, enticing deal-seekers.

• Search Ads: Focused on keywords related to “premium basics” and “sustainable apparel” to capture active demand.

• Display Ads: Retargeted users who had engaged with other channels or visited the website but hadn’t converted.

Outcomes:

• Total ad spend: $141K

• Total revenue: $750K

• Return on Ad Spend (ROAS): 5.30

• Significant increase in conversion rates, driving both traffic and sales while maximizing exposure across Google’s channels.

• Maximized exposure across Google’s channels, driving traffic and sales.

The Results

Our omni-channel approach delivered exceptional results for Stateside:

• $2.5M in Sales during the BFCM period.

• 4.35X ROAS across TikTok, Meta, and Google Ads campaigns.

• Strengthened brand equity through authentic, storytelling-driven creative.

• Expanded customer base, with a 75% increase in new shoppers.

Key Takeaways

This case study underscores the power of an omni-channel strategy during peak sales seasons:

• BFCM success starts long before the sales weekend. We learned that having your creatives, audience segments, and platform strategies locked in early isn’t just helpful it’s essential. This upfront alignment lays the groundwork for campaigns that hit the ground running.

• Every platform has its own personality, and the key is tailoring your messaging and placements to fit. By playing to each platform’s unique strengths, we saw how customized approaches spark genuine engagement and turn interest into action.

• BFCM moves fast, and so should your strategy. Watching performance metrics in real time and making quick optimizations made all the difference for us. It’s amazing how small tweaks can unlock big improvements in ROAS.

What Our Client is Saying About Us

2025 is Coming Is Your Brand Prepared to Shine?

2025 is just around the corner, and with Stateside, we’ve developed a long-term strategy to shake things up and transform the market in the US. The future of fashion is unfolding, and your brand could be leading the charge.

But it all starts now. Is your brand ready to take that first step? Your BFCM strategy isn’t just about this holiday season—it's the foundation for the remarkable year ahead. Let’s make sure you're not just part of the conversation, but driving it.

The fashion industry is evolving, and with the right strategy in place, you can be one of the brands that redefine it. The future is bright so let’s make it yours together

Want to see these results for your brand? Reach Out Now!