The Challenge

When 1st Formation first approached us, they were struggling to scale in the highly competitive UK company formation market. Despite spending £22,500 over three months, they were only getting 300 leads from 9,000 clicks putting their cost per lead (CPL) at £75.

The problem wasn’t just the high CPL but the leads they were getting weren’t converting into paying customers.

🔎 Key Challenges:

• High CPL and low ROI burning through ad spend without meaningful returns.

• Low-quality leads many leads were unqualified and outside their target market.

• Friction in the sales funnel potential clients were dropping off at different stages.

• Poor lead nurturing follow-up was inconsistent, and many leads were getting lost.

They needed a solution to not only increase lead volume but also improve lead quality and drive higher conversions. That’s where we stepped in.

The Strategy

We implemented a structured, full-funnel strategy powered by our Lead Magnifier System designed not just to get leads, but to get qualified leads and convert them into paying customers.

Our Proven System:

Irresistible Offer → High-Converting Funnel → Targeted Ads → Appointment Booking

But we didn’t stop there. We strategically expanded their reach to Middle Eastern and Pakistani markets tapping into a large pool of business owners looking to register UK-based companies.

1. Targeted Demand Gen on YouTube (Top of Funnel - Brand Awareness)

We started by creating awareness through Demand Gen campaigns on YouTube, focusing on two core packages tailored for different audience segments:

✅ Non-Resident Package: Targeted at individuals in the Middle East and Pakistan looking to establish a UK business remotely.
✅ eSeller Package: Targeted at eCommerce business owners in these regions setting up a UK-based operation.

We focused on high-engagement creative and straightforward messaging:
👉 "Register your UK company in 3 simple steps"

To build trust and authority, we also promoted a free virtual webinar explaining the UK company registration process step-by-step adding value upfront and creating early-stage demand.

2. Lead Magnifier System (Capturing & Nurturing Leads)

Once we generated interest, we activated our Lead Magnifier System designed to filter out low-quality leads and drive high-intent conversions.

✅ Irresistible Value-Based Offers: We designed two compelling offers tailored to different market needs:

🌟 Non-Resident Offer

“Form your company today and get over £500 in free services!”

• Free business.com or .uk domain

• Free Online Company Manager

• Free International Business Tracked Delivery

• Free Business Telephone Number (3 Months)

• Free Telephone Answering (1 Month)

• Free Managed Live Chat (1 Month)

• Free Full Company Secretary Service

This offer was designed to appeal to international entrepreneurs by simplifying the complex process of setting up a UK-based business remotely.

🌟 eSeller Offer

“Start your company today and get over £400 in free services!”

• Free business.com or .uk domain

• Free Online Company Manager

• Free Business Telephone Number (3 Months)

• Free Telephone Answering (1 Month)

• Free Managed Live Chat (1 Month)

This offer directly targeted eCommerce business owners looking for a smooth and professional setup process.

3. High-Intent Google Search Campaigns (Middle & Bottom of Funnel)

Once we built awareness, we activated high-intent search campaigns focused on driving conversions.

✅ Branded Search to capture traffic from people already searching for 1st Formation.
✅ Non-Branded Search to target high-converting search terms like:

• "How to register a company in the UK"

• "How to register a LTD in the UK"

• "UK company formation for non-residents"

• "Best UK company formation service"

By focusing on high-converting keywords, we ensured we were showing up exactly when potential customers were actively looking for a solution.

4. GHL Landing Page + AI-Driven Follow-Up (Boosting Conversions)

We built a dedicated landing page using GoHighLevel (GHL) designed to convert high-intent traffic.

✅ Clear communication of the offer
✅ Social proof and testimonials to build trust
✅ Simple, strong call-to-action (CTA)
👉 "Schedule a free consultation call"

Once a lead submitted their details, our AI-driven follow-up system took over:

• Instant SMS to confirm the inquiry and next steps.

• Automated Email with additional resources and next steps.

• Automated Calls to follow up and answer any questions.

To provide extra value, we sent leads a PDF guide titled:
👉 “How to Get Started with UK Company Formation”

This ensured every lead was nurtured through a structured, automated system reducing drop-offs and increasing conversions.

5. PMAX Retargeting (Closing the Deal)

For leads who visited the landing page but didn’t convert, we launched a Performance Max (PMAX) retargeting campaign to bring them back into the funnel.

✅ Client Testimonials to build trust and reduce hesitation.
✅ UGC-Style Content to create authenticity and connection.
✅ Limited-Time Offer to create urgency and push action.

This ensured we were not losing out on potential customers and maintained a steady flow of high-quality leads.

The Results

Once the system was fully activated, the results were game-changing:

✅ The CPL dropped from £75 to £15 a massive reduction in acquisition cost.
✅ We generated 12,700 leads over the course of a year.
✅ We spent £190,500 and drove 127,000 clicks.
✅ We scaled ad spend from £5K to £16K without losing efficiency.
✅ Qualified Leads – 99% of the leads were business-focused and high-quality.
✅ 94% Success Rate – Businesses that used 1st Formation’s services saw a 94% success rate.
✅ Our Lead Magnifier System increased 35% Extra Lead Growth flow consistently.

Why It Worked

✅ We use High-value Irresistible Offers made it hard for potential clients to say no.
✅ We use Localized Targeting expanding to Middle Eastern and Pakistani markets increased lead volume and quality.
✅ We use Full-Funnel Strategy reached the audience at every stage as like awareness, consideration, and conversion.
✅ We setup AI-Driven Follow-Up as like automated SMS, email, and call sequence ensured no lead was lost.
✅ We use Lead Magnifier System focused on driving high-intent, business-focused leads.
✅ We use Education + Social Proof as like webinar, PDF, and testimonials built trust and reduced hesitation.