How Sage & Sill Scaled to $133K Monthly Sales and Transitioned to a Private Label Store Using Our Proven Dropshipping System

Sage & Sill, a home décor dropshipping store, partnered with us to transform their business from scratch. Starting with a modest $5K budget, we implemented our proven dropshipping system and an advanced Meta Ads strategy, generating consistent sales of $9K-$10K monthly in the first three months. By Month 9, Sage & Sill hit $133K in monthly sales and successfully transitioned from a general store to a niche-branded store.

What’s more, by the 12th month, Sage & Sill evolved into a private-label store with its own exclusive product line unlocking higher profit margins and brand equity for sustainable, long-term growth.

Brand Story

Sage & Sill entered the competitive home décor market with a vision to offer aesthetically pleasing, affordable décor items for modern homeowners. They started as a general-category dropshipping store with limited funds but big ambitions:

• Build consistent revenue.

• Stand out as a niche brand in the crowded home décor space.

• Transition to a private-label store within 12 months to secure a competitive edge.

Setting the Stage for What’s Next

Sage & Sill faced familiar hurdles shared by many early-stage dropshipping stores:

1. Revenue Growth: Generating consistent sales with a $5K ad budget.

2. Brand Differentiation: Competing against established home décor stores.

3. Profit Margins: Moving beyond generic products to exclusive offerings for better margins.

The solution? A phased approach powered by our proven dropshipping system and a laser-focused Meta Ads strategy tailored specifically for the home décor audience.

Our Proven Dropshipping System Approach

We broke Sage & Sill’s growth into three strategic phases building revenue first, transitioning to a branded store next, and finally transforming into a private-label powerhouse.

Phase 1: Foundation Building (Months 1-3)

Goal: Achieve $9K-$10K monthly sales and establish profitability.
Focus: All-in-One Meta Ads Strategy

Meta Ads Strategy:

Campaign Structure: Created a single all-in-one campaign with multiple ad sets, each targeting different audience segments to maximize a Sales traffic from day 1.

• Ad Set 1: Interest-based targeting (home décor lovers, interior design enthusiasts, new homeowners).

• Ad Set 2: Broad targeting, capturing a larger, untapped audience.

• Ad Set 3: Retargeting past site visitors and engagement audiences.

• Ad Set 4, 5 & 6: We Targeted Different Audience Segments.

Multiple Assets and Formats:

• Video Ads: Engaging, dynamic video content showcasing Sage & Sill products styled in real homes.

• Carousel Ads: Multi-image ads highlighting different products to increase engagement and options for potential buyers.

• Catalog Ads: Leveraged Sage & Sill’s product catalog to dynamically showcase products to interested shoppers.

Ad Creative:

• Lifestyle Visuals: Clean, modern images showcasing Sage & Sill products styled beautifully in real homes.

• UGC-Style Content: As like thumb stopping, Authority/Expert Endorsement, Myth-Busting, Humor, Testimonial/Review, Personalization, Problem-Solution to generate sales.

• Direct Response Focus: Clear CTAs like “Bring Modern Elegance to Your Home” and urgency triggers (e.g., limited stock offers).

Outcomes:

• Consistent monthly sales of $9K-$10K achieved.

• ROAS: 4.6X across Meta Ads.

• Acquisition costs optimized by 20%.

Phase 2: Transition to a Branded Niche Store (Months 3-9)

Goal: Scale revenue to $133K+ per month and position Sage & Sill as a trusted niche home décor brand.

Refining the Niche:

Focused product catalog on modern minimalist and cozy home décor, inspired by top-performing products from Phase 1.

Scaling Meta Ads:

• High-Value Lookalike Audiences: Used data from previous purchasers to find high-intent audiences.

• Dynamic Product Ads (DPA): Retargeted visitors with product-specific recommendations and carousel ads highlighting “bestsellers.”

• Storytelling Creative: Created video ads showcasing “before and after” transformations using Sage & Sill products to emotionally engage shoppers.

• Website Optimization:

  • Redesigned the store with a modern, clean aesthetic to reflect Sage & Sill’s brand personality.

  • Introduced bundle offers and seasonal collections to increase AOV (average order value).

Outcomes:

• Revenue scaled to $133K+ monthly by Month 9.

• ROAS improved to 5.2X as campaigns were further optimized.

• Website conversion rates increased by 25%, with a 15% boost in AOV.

Phase 3: Transition to a Private Label Store (Months 9-12)

Goal: Transform Sage & Sill into a private-label brand to maximize profit margins and brand equity.

Private Label Strategy:

• Identified Sage & Sill’s top-performing products (modern ceramic vases and cozy throws) for private labeling.

• Partnered with trusted manufacturers to create exclusive, branded versions of these products for improving product quality and margins.

• Launched the first private-label line under the Sage & Sill brand with sleek packaging and custom designs.

Brand Positioning:

• Marketing campaigns highlighted Sage & Sill as a premium provider of modern home décor.

• UGC content featured customers “styling their spaces” with Sage & Sill’s branded products, reinforcing exclusivity and trust.

Outcomes:

• Successfully launched Sage & Sill’s private-label product line by Month 12.

• Gross profit margins increased by 30% due to reduced sourcing costs and higher perceived value.

• Sage & Sill became a recognized niche home décor brand, trusted by thousands of repeat customers.

The Results

Our proven dropshipping system combined with an advanced Meta Ads strategy delivered remarkable results for Sage & Sill.

• $9K-$10K monthly revenue in the first three months.

• $133K+ monthly revenue by Month 9.

• Acquisition costs reduced by 24% over the campaign period.

Brand Transformation:

• Transitioned from a general dropshipping store to a niche branded business.

• Successfully launched private-label products within 12 months, unlocking long-term growth potential.

Key Takeaways

1. Precision targeting, layered audiences, and Direct Response Creatives fueled rapid growth.

2. Incremental growth through data-driven decisions enabled aggressive scaling without sacrificing profitability.

3. Developing exclusive, branded products solidified Sage & Sill’s market authority and improved margins.

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